Affiliate Marketing Explained

This and the other pages in this section are designed to try and help those of you who are new to Affiliate Marketing. We aim to answer the typical questions such as how does it work? and many more.

Traditionally Affiliate Marketing is practised by larger companies who will have Affiliate Managers who look after this whole area of Website Marketing. It is true that when done well Affiliate Marketing can have a very dramatic effect on a business but not every business can afford full time resources, especailly in the early days.

Although there may be no Affiliate Manager it would be unwise to think that it can be done effectively with little or no effort. Lady luck may help initially but she never stays around for too long, Merchants need to spend sometime getting the campaigns and offerings correct.

Merchants provide the ultimate end product, which could be a sale via an e-commerce website or a sign up to a newsletter or for a seminar lead amongst others.   When the campaign parameters have been set, it is then offered to the Affiliates.  Any Affiliate who feels they could fulfill the campaign needs by sending visitors to the merchant can then apply to sell for them. The merchant can then approve or decline the Affiliate.  Once approved the Affiliate will place banners, textlinks or search boxes on their site(s) and start to send visitors over to the Merchant.

AffiliateWeb will manage the whole system, we ensure sales are tracked effectively and attributed to the correct Affiliate and that everything runs smoothly.

In brief Merchants offer up their products and services for marketing by the Affiliates, the customer still buys from the Merchant but if they were introduced by an Affiliate that is tracked and the Affiliate credited with the sale, whereupon the correct and previously agreed commission is paid.

 

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Latest news...

  • Affiliate Web launches into the market place.
  • Affiliate Web launches its special offer to merchants - no sale no fee, just try it for free!
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  • New Merchant

    Sheffield Football Club (the oldest football club in the world) joins Affiliate Web to sell their membership package


    New Merchant

    Moop the kids designer clothes shop joins the program and offers top brand name kids products for sale via their online store


    New Merchant

    The George Cunningham company sells paintings, sketches and prints of the said artist as well as membership to the George Cunningham Appreciation Society